As the World Cup unfolds, a new streaming service is making waves in Brazil, drawing soccer enthusiasts away from conventional television.
This shift highlights a growing trend among viewers who prefer the flexibility and accessibility of online platforms like YouTube.
The service's ability to engage fans with interactive features and exclusive content is contributing to its rising popularity during this major sporting event.
Updates
Update at 04:05 UTC on 2026-07-05
CNA reported In soccer-crazy Brazil, streaming upstart pulls World Cup viewers from TV to YouTube.
Sources: CNA