Jaguar Wants To Rival Bentley, But GT’s Cabin Goes In A Different Direction Entirely

Jaguar has introduced the interior of its upcoming electric sedan, marking a notable shift in its design approach. The steering wheel design is particularly indicative of this evolution.

This new direction aims to position Jaguar competitively against established luxury brands like Bentley, suggesting a focus on modern aesthetics and functionality.

The implications of this design shift may affect Jaguar's brand identity and market positioning, as it seeks to balance innovation with the expectations of luxury consumers.