Tech
Briefing: Jim Farley Promises A New Affordable Ford EV To Take On Tesla’s Model 3 And Y
Strategic angle: After retreating from several EV programs, Ford is now targeting Tesla with a purpose-built affordable rival due within the next couple of years.
editorial-staff
1 min read
Updated 8 days ago
Ford's CEO, Jim Farley, has announced plans for a new affordable electric vehicle designed to rival Tesla's Model 3 and Y. This move comes after the company has scaled back on several earlier EV programs.
The upcoming model is expected to be purpose-built, indicating a focused approach to meet market demands for cost-effective electric options.
This initiative reflects Ford's renewed commitment to the electric vehicle segment, aiming to capture a share of the competitive landscape dominated by Tesla.