Briefing: AI Is Rewriting the Old Rules of Google Search and SEO - WSJ

AI is fundamentally transforming the operational dynamics of search engines, with implications for search algorithms that are increasingly reliant on machine learning.

As these AI-driven trends emerge, SEO strategies must adapt to maintain relevance, particularly regarding the evolving role of keywords in search results.

The shift towards AI in search processes suggests a need for infrastructure updates to accommodate new algorithmic frameworks, impacting both capacity and throughput.