Money
Briefing: PwC US boss says partners who resist AI have no place at the firm
Strategic angle: Consultancy begins overhaul of pricing and services in face of technology undercutting its business
editorial-staff
1 min read
Updated 23 days ago
PwC US is undergoing a significant transformation in response to the growing impact of AI on its business model. The firm is revising its pricing structures and service offerings to remain competitive.
Leadership has made it clear that partners who are unwilling to embrace AI technologies may find their roles at the firm jeopardized. This indicates a shift towards a more technology-centric operational framework.
The move reflects broader trends in the consultancy sector, where traditional practices are increasingly challenged by advancements in technology that enhance efficiency and reduce costs.